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könig der löwen
Skip itSoft demand (-36.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great€20.45avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Good€4.57–€134.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Good1,472.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay€160K€160K/yr · 849K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.8%90-day search growth — must beat 0% to launch