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50

jojo

Worth a look

Shows beatable incumbent ratings (4.0★), but soft demand (-14.6% this quarter) keeps it on the watch list.

Market size 31Growth 18Conversion 23Competition 76Returns 86Price range 44Avg price 54Brand share 37Review moat 53Quality gap 95

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Great39%

top-5 click share — an open shelf

Avg price

Good€12.45

avg listing price — sweet spot $15–$100

Review moat

Good1,366.44

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€5.00–€22.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Okay€144K

€144K/yr · 640K searches

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-14.6%

90-day search growth — must beat 0% to launch

Products