46
jellycat drache
Skip itSoft demand (-15.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible€24.15avg listing price — sweet spot $15–$100
Review moat
Great198.48avg incumbent reviews — the moat a new listing must climb
Price range
Great€6.68–€66.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€74K€74K/yr · 222K searches
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier