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jan van haasteren puzzle
Skip itSoft demand (-39.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Incredible87.33avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Avg price
Great€17.87avg listing price — sweet spot $15–$100
Price range
Great€10.40–€31.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€70K€70K/yr · 208K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-39.9%90-day search growth — must beat 0% to launch