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halloween schminke
Skip itSoft demand (-62.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good1,010.56avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.18avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€81K€81K/yr · 373K searches
Price range
Bad€6.01–€17.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-62.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier