38
gonggi
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible46.65avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€7.81avg listing price — sweet spot $15–$100
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Price range
Bad€2.75–€16.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€8K€8K/yr · 33K searches
Signals Low Review Barrier