48
gojo
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Avg price
Good€14.63avg listing price — sweet spot $15–$100
Price range
Good€3.92–€31.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,434.68avg incumbent reviews — the moat a new listing must climb
Market size
Okay€269K€269K/yr · 3.7M searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-31.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale