35
go spiel
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great€78.72avg listing price — sweet spot $15–$100
Review moat
Good684.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay€102K€102K/yr · 2.2M searches
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Price range
Bad€16.89–€645.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals High Price