45
gecko
Skip itSoft demand (-15.8% this quarter) — this niche doesn't clear our bar today.
Price range
Incredible€17.41–€25.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€20.86avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great462.22avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad€91K€91K/yr · 79K searches
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf