63
fidget toys
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good537.82avg incumbent reviews — the moat a new listing must climb
Market size
Good€563K€563K/yr · 4.4M searches
Price range
Good€1.36–€29.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.22avg listing price — sweet spot $15–$100
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale