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feuerwerk
Skip itSoft demand (-50.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great228.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good€14.03avg listing price — sweet spot $15–$100
Price range
Good€2.35–€29.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay€117K€117K/yr · 1.9M searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.3%90-day search growth — must beat 0% to launch