36
familie
Skip itSoft demand (-34.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Good€13.25avg listing price — sweet spot $15–$100
Price range
Good€4.74–€29.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,275avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay€104K€104K/yr · 226K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-34.6%90-day search growth — must beat 0% to launch