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fädelspiel
Skip itSoft demand (-24.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,500.18avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.67avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad€5.78–€17.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€71K€71K/yr · 214K searches
Growth
Bad-24.0%90-day search growth — must beat 0% to launch