48
esel
Skip itSoft demand (-18.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Price range
Great€3.72–€49.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good693.56avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.95avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay€114K€114K/yr · 253K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.1%90-day search growth — must beat 0% to launch