49
einhorn haarreif
Skip itSoft demand (-74.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great141.21avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good€4.87–€32.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay€8.99avg listing price — sweet spot $15–$100
Market size
Bad€38K€38K/yr · 120K searches
Growth
Bad-74.5%90-day search growth — must beat 0% to launch