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detektiv
Skip itSoft demand (-17.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great410avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good€14.15avg listing price — sweet spot $15–$100
Price range
Good€4.14–€29.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€148K€148K/yr · 434K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand