36
cold case
Skip itSoft demand (-47.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great€18.42avg listing price — sweet spot $15–$100
Price range
Great€7.48–€51.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,611.15avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad€69K€69K/yr · 87K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-47.3%90-day search growth — must beat 0% to launch