52
bus
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great21%top-5 click share — an open shelf
Price range
Great€2.65–€108.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€14.52avg listing price — sweet spot $15–$100
Review moat
Good1,006.66avg incumbent reviews — the moat a new listing must climb
Market size
Good€444K€444K/yr · 1.5M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand