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Skip itSoft demand (-64.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible€43.66avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Great494.38avg incumbent reviews — the moat a new listing must climb
Price range
Okay€7.05–€187.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€43K€43K/yr · 232K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-64.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand