50
affe
Worth a lookShows a fragmented shelf (top 5 take 30% of clicks), but soft demand (-36.7% this quarter) keeps it on the watch list.
Competition
Great30%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great€16.55avg listing price — sweet spot $15–$100
Price range
Good€4.91–€30.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,696.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€93K€93K/yr · 287K searches
Growth
Bad-36.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand