37
abc
Skip itSoft demand (-46.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good793.57avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Avg price
Good€12.66avg listing price — sweet spot $15–$100
Price range
Good€6.89–€23.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad€76K€76K/yr · 121K searches
Growth
Bad-46.1%90-day search growth — must beat 0% to launch