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plektrum
Skip itPrices mostly outside the sweet spot ($1.62–$10.34) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good744avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay€115K€115K/yr · 350K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad€5.09avg listing price — sweet spot $15–$100
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
Price range
Bad€1.62–€10.34cheapest to priciest tracked listing — scored on the share inside $15–$100