39
instrumente
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible€40.64avg listing price — sweet spot $15–$100
Price range
Great€7.84–€87.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 6% kills the launch gate
Market size
Okay€231K€231K/yr · 317K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,688.38avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand