53
zero sauce
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+138.9%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great124.24avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay€156K€156K/yr · 803K searches
Price range
Okay€2.95–€18.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad€6.33avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand