46
whisky adventskalender 2022
Skip itSoft demand (-38.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible53.14avg incumbent reviews — the moat a new listing must climb
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great€71.61avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good€8.74–€131.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€233K€233K/yr · 166K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-38.2%90-day search growth — must beat 0% to launch