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Skip itSoft demand (-27.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Review moat
Great362.18avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.77avg listing price — sweet spot $15–$100
Price range
Good€5.23–€26.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad€58K€58K/yr · 38K searches
Growth
Bad-27.0%90-day search growth — must beat 0% to launch