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vanillezucker
Skip itSoft demand (-13.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Review moat
Great188.31avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Price range
Okay€0.46–€20.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€89K€89K/yr · 72K searches
Avg price
Bad€7.39avg listing price — sweet spot $15–$100
Growth
Bad-13.3%90-day search growth — must beat 0% to launch