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37

terrys chocolate orange

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Soft demand (-60.5% this quarter) — this niche doesn't clear our bar today.

Market size 6Growth 0Conversion 25Competition 39Returns 100Price range 77Avg price 79Brand share 22Review moat 90Quality gap 37

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great207.24

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€16.54

avg listing price — sweet spot $15–$100

Price range

Great€2.06–€58.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad€24K

€24K/yr · 75K searches

Growth

Bad-60.5%

90-day search growth — must beat 0% to launch

Search terms