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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Avg price
Good€13.10avg listing price — sweet spot $15–$100
Review moat
Okay1,982.18avg incumbent reviews — the moat a new listing must climb
Price range
Okay€2.02–€23.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€160K€160K/yr · 88K searches
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand