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Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great115.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Price range
Good€2.35–€35.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.17avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Market size
Bad€53K€53K/yr · 65K searches
Brand share
Bad97%top-5 brand share — brand-locked demand