57
real leaf
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great336.85avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Avg price
Good€12.54avg listing price — sweet spot $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Okay€6.33–€23.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€160K€160K/yr · 230K searches
Growth
Bad-6.3%90-day search growth — must beat 0% to launch