50
pfeffer
Worth a lookShows low returns (0.0%), but soft demand (-18.3% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Review moat
Good756.5avg incumbent reviews — the moat a new listing must climb
Market size
Good€539K€539K/yr · 577K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay€0.97–€21.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€8.87avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.3%90-day search growth — must beat 0% to launch