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50

olivenöl 3l

Worth a look

Shows low returns (0.1%), but a small market ($34K/yr) keeps it on the watch list.

Market size 8Growth 25Conversion 69Competition 47Returns 100Price range 95Avg price 95Brand share 68Review moat 49Quality gap 25

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€38.83

avg listing price — sweet spot $15–$100

Price range

Incredible€21.94–€55.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,579

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+0.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€34K

€34K/yr · 14K searches

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