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Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Review moat
Good967.07avg incumbent reviews — the moat a new listing must climb
Price range
Good€1.75–€31.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.54avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€144K€144K/yr · 122K searches
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand