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muskatnuss
Skip itSoft demand (-34.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Review moat
Good636.25avg incumbent reviews — the moat a new listing must climb
Price range
Okay€2.06–€21.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€145K€145K/yr · 108K searches
Avg price
Bad€8.53avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-34.8%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf