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51

moruga kakao

Worth a look

Shows low returns (0.1%), but soft demand (-32.3% this quarter) keeps it on the watch list.

Market size 27Growth 9Conversion 51Competition 74Returns 100Price range 83Avg price 90Brand share 19Review moat 61Quality gap 57

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€20.90

avg listing price — sweet spot $15–$100

Price range

Great€9.08–€48.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,043.59

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay€111K

€111K/yr · 128K searches

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-32.3%

90-day search growth — must beat 0% to launch

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