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Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great285.6avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Good€13.39avg listing price — sweet spot $15–$100
Price range
Good€1.51–€35.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay€170K€170K/yr · 201K searches
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand