53
kombucha
Worth a lookShows low returns (0.1%), but soft demand (-33.9% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great€21.14avg listing price — sweet spot $15–$100
Review moat
Great333.27avg incumbent reviews — the moat a new listing must climb
Price range
Great€9.22–€45.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay€130K€130K/yr · 170K searches
Growth
Bad-33.9%90-day search growth — must beat 0% to launch