55
kaubonbon
Worth a lookShows low returns (0.1%), but soft demand (-31.8% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good688.67avg incumbent reviews — the moat a new listing must climb
Price range
Good€1.31–€38.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€246K€246K/yr · 337K searches
Avg price
Okay€10.64avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-31.8%90-day search growth — must beat 0% to launch