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Worth a lookShows low returns (0.1%), but soft demand (-26.7% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Great€18.11avg listing price — sweet spot $15–$100
Price range
Great€4.56–€72.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€666K€666K/yr · 407K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,378.33avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-26.7%90-day search growth — must beat 0% to launch