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Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.

Market size 38Growth 32Conversion 79Competition 26Returns 100Price range 48Avg price 72Brand share 19Review moat 44Quality gap 22

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Avg price

Good€14.58

avg listing price — sweet spot $15–$100

Price range

Okay€7.06–€22.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,067.07

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€193K

€193K/yr · 166K searches

Growth

Okay+5.8%

90-day search growth — must beat 0% to launch

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

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