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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Review moat
Good882.86avg incumbent reviews — the moat a new listing must climb
Market size
Good€302K€302K/yr · 695K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Avg price
Bad€4.97avg listing price — sweet spot $15–$100
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€1.10–€9.79cheapest to priciest tracked listing — scored on the share inside $15–$100