53
fruchtriegel
Worth a lookShows low returns (0.1%), but soft demand (-11.0% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Review moat
Great305.29avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good€0.56–€30.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€83K€83K/yr · 202K searches
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Avg price
Bad€7.31avg listing price — sweet spot $15–$100