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Skip itSoft demand (-52.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Price range
Great€1.71–€55.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good934.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.49avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€393K€393K/yr · 318K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-52.6%90-day search growth — must beat 0% to launch