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clase azul
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible2.38avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Market size
Okay€272K€272K/yr · 28K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay€333.76avg listing price — sweet spot $15–$100
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€144.76–€747.54cheapest to priciest tracked listing — scored on the share inside $15–$100