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brauner zucker
Skip itA concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Review moat
Great412.27avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay€1.46–€21.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€123K€123K/yr · 118K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Avg price
Bad€7.22avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf