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Skip itSoft demand (-62.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Review moat
Great374.78avg incumbent reviews — the moat a new listing must climb
Avg price
Great€16.70avg listing price — sweet spot $15–$100
Price range
Good€1.67–€41.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad€87K€87K/yr · 44K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-62.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand