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zaubertasse
Skip itSoft demand (-50.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good986.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€12.45avg listing price — sweet spot $15–$100
Price range
Okay€8.40–€19.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€8K€8K/yr · 69K searches
Growth
Bad-50.2%90-day search growth — must beat 0% to launch