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yankee candles herbst
Skip itSoft demand (-79.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€25.20avg listing price — sweet spot $15–$100
Price range
Incredible€17.51–€34.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,007.13avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad€22K€22K/yr · 38K searches
Growth
Bad-79.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand