48
wolle
Skip itSoft demand (-37.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Market size
Good€357K€357K/yr · 3.3M searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,592.71avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€10.21avg listing price — sweet spot $15–$100
Price range
Okay€2.33–€21.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-37.1%90-day search growth — must beat 0% to launch